Content Marketing Editorial Calendar

A content marketing editorial calendar is a useful tool used by bloggers, businesses, publishers and many others to control the publication of the content across newspapers, blog, magazines and social media. There are many uses of the editorial calendar with the primary being to ensure regular appearance of the content to the targeted audience.

Editorial calendars provide an overall view to the marketer. Until recently the traditional print publishing used to maintain editorial calendars in hard copies, however since the focus shifted to internet and it becoming accessible to a large population the online content marketing editorial calendar find their major use.

These calendars can be used to define as well as control the process of creating the content and ensures that you pay the much needed focus to your posts and blogs.  You can also make notes, track changes and look at past performances of the various blogs and posts that have been devoid of your attention for some reason or the other. 

Keywords Research for SEO

Keyword research is an important part of online marketing. As Google and other search engines update their algorithms very frequently one thing that has been consistent for the marketers is the keywords research for SEO.

In simple words, keyword research is when the people use the keywords in order to find and research the actual terms. This research is very helpful in developing the correct content and marketing strategy. You need to follow proper steps to establish and execute a robust strategy that will help you to find out the right keywords for your business.

If you are blogger yourself then chances are high that you will know of the current hot topics or keywords already. However, if you are a novice in this field then you may follow the suit of the well reputed or successful entities in this regard. There are many automation tools that can be of great help and also at the same time can suggest steps that will boost your search engine rankings.

B2B Content Marketing and Sales Funnel

B2B content marketing and sales funnel is getting more and more relevant as many B2B companies are venturing in the field of content marketing. However, not all of them are adopting the right approach towards this as they fail to understand the basic concept underlining it. Perhaps the biggest challenge that B2B copy-writing face is the sales cycle and thus it needs to be studied carefully.

It is not hard to create quality content but knowledge holds the key. A business should be able to create posts, e-books, graphics, pictures and videos to provide value and entertainment to the customers in addition to providing information. In order to make a proper B2B content marketing strategy you have to know about your products, customers, stakeholders and sales. All these things that are mentioned are interlinked.

The sales funnel is further divided in top, mid and bottom funnel and as B2B businesses are getting more complex, it has become important to understand the working of these tunnels further.

Top Low Cost Food Business Ideas

The low cost food business ideas are always in demand. As food is an essential consumable item there are many entrepreneurs who are venturing into food business. However, this business is not simply about preparing delicacies and providing it to customers but also about how to make food more safe, nutritious and healthy. Following are some best food businesses that can reap in great rewards if operated properly.

Opening a bakery is great business idea and is a proven profitable food business. Just choose a populated retail location and put all your infrastructure in place. If you have adequate knowledge about brewery then brewpub can be another interesting idea. If you want to go with the majority then buffet restaurant is the most opted business idea. People love to face choices especially when it comes to food.

Besides the low cost food business ideas mentioned above, candy making, coffee shop, catering service are some other brilliant food ideas that you can start your business in. 

B2B Video Marketing Best Practices

Video marketing is among the most popular forms of marketing as it engages to audience to a great extent. The video should be created keeping the customers as well as the prospects in mind. The video should be not only informative but also entertaining as well. Following are B2B video marketing best practices that you must adopt.

Product demonstration is a highly effective means of depicting key features and benefits of the products or the services.  Short video clips on “How Tos” is also quite common and effective in enhancing the customer experience. Another good video marketing practice is to take customer testimonials. Happy and satisfied customers can be the best spokesperson for your company.

The video created should be simple, short and should encourage discussion or participation with the customers. It should also initiate the call to action. The video should be so flashy that it overshadows the message of your company. You may try some special effects or animation to make it visually more appealing.

Writing a Business Plan Outline

A business plan determines the direction of any business and thus writing a business plan outline requires extreme care and precaution. Irrespective of whether you are writing a business plan for the first time or the tenth time, there are certain basics that you have to keep in mind always.

If you are experienced enough you can write the business plan for your organization yourself or may avail the services of a professional in this regard. The plan should be such that it should guide your business throughout the startup process. The dynamics and plans of the business should be well understood by one and all within your organization. It’s important to involve more people in drafting plans as it provides more ideas to your business.

While writing a business plan outline it’s important to not to go overboard. The plan should not be too elaborate, have fancy formatting or use difficult terms. Instead it should serve as a road map for a business.

Small Business Ideas for India

One of the best places to start your business is India simply because of the versatility and the market that it offers to various products and services. From ideas such as running a home canteen to offering food delivery to providing valet services there are plenty of small business ideas for India to choose from.

Opening a day care business require very low investment. With minimum infrastructure and facilities you may earn a handsome revenue through this business. As due to high population the demand for the mobile phone and gadgets is high in the country, so is the requirement of mobile repair services and thus opening a mobile repair business makes a lot of sense. Similarly, other business like BPOs, web development, bookkeeping, consultation and Art & Craft are some areas that suit the Indian business environment.

As various laws of the land applies to various kinds of business, its important that you take all the legal permissions and seek advice of consultants before rolling out your business ideas in India.

Consulting Business Ideas List

One of the primary reason why consulting business ideas list is sought after is the low cost of investment. You can easily open a consulting business anywhere and anytime with minimal cost. You even don’t need to have an office as it can be a home based work.

There are hundreds or thousands of areas in which you can start your consulting business. The success of the business will largely depend upon your knowledge and communication. As the businesses differ widely from one area to another, you need to specify the type of your consultation service. The information and the expertise required will vary across the type of business or industry.

It’s your choice whether to team up with someone or not. Ideally, a bigger team means better ideas and you can take up more work. However, it has cons too. Thus, plan your team to achieve optimum performance. 

Low Cost Startup Ideas for UK

United Kingdom is a dream destination for many. It is one of the best places to start your business and it can be easily seen due to the increase in the number of low cost startup ideas for UK.  Majority of these ideas are based online as it is more convenient, has massive reach and involves low cost of investment.

Opening commercial stores online is a great platform to sell your product or services. Recent surveys conducted by reputed agencies confirm that the Britons are spending a lot of money on life’s little pleasures and beauty & lifestyle products are one such industry that you must tap. The other sectors that are lucrative for the entrepreneurs including food and catering, transportation and personalized services.

You have to keep in mind that whatever business you are opening will be faced with a stiff competitions as there are no startup ideas which remain untouched and the initial months for your business are going to be somewhat difficult. However, with careful planning and execution you will be able to overcome all the initial hiccups in your startup.

Important Factors for Consulting Business Ideas

A large number of professionals consider starting their own consulting business as this business option seem lucrative to many. There are many consulting business ideas in the market and are helping a number of entrepreneur to achieve their career goals. However there are certain things to keep in mind while entering into a consulting business.

You have to acknowledge the fact that you will come across many unpleasant personalities and you need to tackle them nicely. It’s a business where you have to do innumerable meetings and face a lot of people. Also, keep in mind the reason that people will avail your service, i.e., knowledge. This is perhaps the only reason why people will avail your services and thus you need to deliver in this front.

Your consulting business ideas should be charged reasonably. As the KRAs are not well defined or specified in this sector, overcharging or undercharging is quite common. Thus, you must come up with a formula for your business. Try to market your firm as much as you can both online and offline as there is stiff competition out there in the market.

How to Successful in Your Fashion Business ideas?

Fashion business ideas are always lucrative because of the high demand that they possess in almost all parts of the world. If you have a business acumen and eye for style than you may think of starting a fashion business. It may range from clothes to jewelry to accessories to others.

All the big brands in this industry started small and due to their products and quality they are now at the peak of their performance.  For you to work on a fashion business idea, it’s a must that you develop a good creative team who has a great fashion sense and are well versed with various type of raw materials that are required for the production.

The production team needs to be equally good and skilled as they are the ones who are actually going to deliver the product to the customers. Keeping pace with fashion is a tough task as it gets evolved soon and if your team lacks behind, you may face problem with your fashion business idea.

Increase Online Sales of Your Business

A lot of entrepreneurs are focusing towards increasing online sales as it offers a gigantic range of advantages. It may seem simple and provide you with desired results in a very short period of time, however the success of your conversion rate will largely depend upon your planning and strategies.

Increasing online sales works across all categories of business. As there are millions of websites already present you should research on some of the most popular ones and see what makes them different from the rest. Also, you need to set measurable goals before you roll out your online sales plan. Do not get carried away by personal opinions as majority of them are misguided. The technology shelf life is very short and you need to keep up the pace with changing online as well as offline trends.

Communicating with your customers and potential customers through online platforms will bring a lot of confidence and trust in your business. You can further strengthen this bond with loyalty programs, which will in turn have a positive impact on the sales figures.

Beauty Related Business

One of the major reason why beauty related business ideas are gaining a lot of popularity these days is the changing lifestyles of the people. Worldwide population is getting more cautious about their looks and health and buying products and services that help them to keep healthy, fit and glowing.

Beauty industry is an ever expanding and evolving market and since the niche is broad the demand is quite high for the beauty and beauty related businesses. Also, the customers for this industry vary over a large age group, gender and ethnicity. Among the most opted beauty related businesses are manicure and pedicure services. Besides some of the most common services that you will see in this field are salons or hair styling, skin clinics, cosmetic shops.

The demand for bridal makeup artists is also high. As bride and grooms want to look at their best on their wedding days, they are ready to even shell out exorbitant amounts in availing services of makeup artists.

Benefits of Hiring Older Employees

Employees are critical to the success of any organization. Every organization wants employees who are honest, loyal, focused, responsible and dependable, that too, at the lowest price as possible. As young employees have got various options for themselves, hiring older employees seems a good idea as they are more likely to stay loyal to organization.

Employers all around the world spend a great deal of the monetary resources to place ads and interview potential candidates only to find out them quitting jobs in a few months and start this process all over again. Hiring older employees assure that all these efforts don’t go in vain. This sect of people are dependable and steady, besides bringing a lot of experience with them.

Older employees also tend to possess great teamwork skills and can work with people of diverse background with ease as at this stage they want not only money but a healthy working environment too.

How to Get Your Bakery Business Plan Right?

If you have a sense of culinary finesse and a business acumen then a bakery business plan seems apt for you. A bakery business may not be as easy as it seems, as it involves a lot of functions like staffing, machines, infrastructure rather than just exquisite tastes and aromas. However, with careful planning you can set up a great bakery business.

To roll out your business, first you need to identify your target audience. Your client base needs to be well defined in terms of age, gender and preferences. Also, you need to decide upon the products or commodities that you wish to offer to your customers. Once you have decided upon these things arranging infrastructure and staff to make the products is the next big step.

                                       

Bakery business plans also require you to draft an effective marketing or promotional strategy for your business. As chances are high that there will be many competitors for your business, the promotional strategy had to appeal to the customers so that they are drawn towards your bakery.

Increase Online Sales

There are not one but multiple ways to increase online sales. There is no specific formula to boost the online sales, however a mix of the most popular techniques can bring in a lot of business to your venture. The leads that are generated should be converted into sales using various methods.

Blogs, articles and ads are some of the most popular ways to increase online sales. There are thousands of entrepreneurs using this strategy online and thus you have to think of unique ways to utilizing these methods more effectively.

You need to make efforts to get the links to your site at the appropriate places. This will help to create the awareness among the audience. Besides link, must read content interactive ads and teasers will further increase the awareness and leads to more sales queries. Coming out with flash sales and offering loyalty or discount coupons is also proving out to be a great tool to improve the sales. 

Personal Productivity Tips for Entrepreneurs

Efficiency and effectiveness are two important pillars on which the productivity of a worker depends. There are many online and offline resources that will provide various personal productivity tips of entrepreneurs.

The workplaces are changing and so is the way business is conducted worldwide. The productivity of entrepreneurs have taken a hit as the lives have become more hectic and stressful. This is the reason why major companies worldwide are taking steps for improving the efficiency and effectiveness by eliminating distraction and promoting a healthy working environment. It has become important to optimize the work output and focus is more on the quality rather than quantity. Also, work needs to be streamlined across the organization so that efforts are not going into non critical work.

Time management is also quite critical to the personal productivity. If time is managed well, all things will fell in the right place whether they are professional or personal.

Crowdfunding Websites for Startups

Crowdfunding allows the entrepreneurs to pitch their business idea or proposal to a broad audience rather than just a handful of investors. The role of crowdfunding websites for startups have become of great importance in the current business scenario. Using these websites it becomes quite easy for the entrepreneurs to find like-minded people who are willing to put resources in your plans.

Funding is the first major step in establishing any business. Even though there are many ways to fund a business including loans, personal savings or borrowing from friends and family but not many offers the same benefits as crowdfunding does.

There are many types of crowdfunding websites and this unconventional technique of raising funds is definitely reducing the financial woes of the young entrepreneurs. They do not need to waste time in going door to door seeking investment, with just a few clicks of mouse you can easily get funding from multiple investors sitting in various parts of the world.

Use SEO Competitor Analysis to Improve Your Rankings

SEO competitor analysis is the right tool that you can use to analyze your online performance. As we all know, Google plays a very important part in determining searches and if you want your link or site to stay on the first few pages of search engine then it’s a must that SEO competitor analysis is done thoroughly.

A thumb rule is to analyze the top 10 results and see what they are doing differently from you in terms of positioning, keywords and other elements to stay ahead in the competition. All these factors play a very important role in determining the online visibility of any site.

Some other important things that you need to consider for your site is backlinks as well as anchor texts.  However, you don’t have to do it just for the sake of doing it. These elements should bring value to your site rather than being their just for presence.

Low Cost Startup Ideas for Bangalore

Bangalore is one such Indian city which has underwent a great transformation over last decade or two. This city is now a home to some of the biggest corporate houses and biggest brands of the country. Not only the migrant population in this city has increased it has now got a lot of expats too. As this city is lively and demanding, many young entrepreneurs are coming up with low cost startup ideas for Bangalore.

Among several ideas that you can adopt for starting a business in Bangalore is opening a bike rental service, IT business, landscaping or real estate brokerage service. The choice pertaining to a business idea is unlimited but it’s important to understand the pros and cons of each.

The city is also buzzing with many exotic restaurants and party places and starting an event management company or catering services can be a good idea. Irrespective of whether you want to start an online or offline business in Bangalore, chances are high you will succeed in it if you are able to do your proper research.

Websites to Promote Startups

Starting your own business is filled with hope and excitement. There are many things or elements that require your urgent attention to make things fall in place and among them is social presence of your startup. There are many websites to promote startups but they should be used for your PR strategy only after you are assured of their quality.

In majority of the cases, startup face the daunting task of adopting an effective PR strategy with limited budget. As ads, press releases and other modes of adverts cost a huge sum of money, using websites to promote startups offer an economic and viable solutions. Apart from spreading the word, they also help the business or organization to engage with the targeted audience.

There are over hundreds or perhaps thousand platforms that will help a startup to get early user traction. The tools and techniques used by them is not only effective in permeating to the online traffic but also the interface is user friendly for regular assessment of the data.

Low Cost Startup Ideas for Pune

Pune is one of the places in India where with a small investment you can dream of getting higher returns. However, it is not as simple as it sounds. The advent and evolution of e-businesses along with enhanced communication has made startups a popular concept. If you are considering any low cost startup ideas for Pune, you need to ensure that you do your proper homework.

 In Pune you will find a huge population of young professionals who have come from various other parts of the country to work. As these people are looking for a home away from home, they need services and products for their convenience. Meeting there requirements and providing them with products and services that can cater to their needs can become good startup ideas.

Besides the above mentioned ideas businesses like logistics, travel, telecom are ever growing and the population now are totally dependent on them for survival. If your startup is able to offer them something unique and at a competitive price, the people will not mind trying it a few times at least.

How to Boost Sales Revenues?

The operation of any business revolve around the concept of sales and this is the reason why the investors are looking for ways of how to boost sales revenues. It will be true to conclude that without sales revenues the business cannot exist.

In recent years the businesses especially smaller ones have been hit hard but its not just the market scenarios that lead to their fall but also their mistake in interpreting the buyers motives.

One of the best ways to boost the sales revenues is to add complimentary services to whatever services or products that you are offering. Connecting with the customer base  on social media accounts can also be of great help to push the  sales revenues. Businesses can also try to loyalty program to enhance their customers and more customers imply more sales.

These steps may seem simple in boosting sales, but are traditionally tried and tested and if they are done correctly, they can give you desired results. Its also  important to hone your pricing strategy as even if by a small margin you overprice your product or services it can have a drastic negative effect on the sales revenues.

Low Cost Startup Ideas for Kolkata

Kolkata is not one of the easiest of the city to start business in, as the process of obtaining licenses and permission is slightly tricky. However, there is no dearth of low cost startup ideas for Kolkata and you will see business flourishing in he part of the country.

Low cost startup ideas including bakery, candle making, logistics services can be some of the brilliant ideas to start your business with. For success of any startup its important that it caters to the need of the local market. If  you are able to pick up the pulse of the local crowd well, your business can do wonders in short span of time. 

A low investment and high in demand business is an ideal platform to start your business with. Try something to do with technology or e-commerce as the reach is widespread and the money is handsome, if executed well. 

Low Cost Startup Ideas for Delhi

Delhi is among a major commercial hub of India and houses various industries included media, tourism, technology, telecom and many others. Also, it is also one of the largest and fastest growing retailer markets. There can be many low cost startup ideas for Delhi and if you want to establish your own business then you may consider these ideas.

You may choose a plenty of businesses to choose from for your startup including catering to website designing to online marketing company to logistics company. Even if you do not have any experience you can still make it good provided you start small and proceed gradually.

Irrespective of whether it is Delhi or an other city, the success of your startup will depend largely upon how much effort you will put into it.

Adopt Budget Marketing for Startups

This era of business is marked by the introduction of startups. All around the world startups are booming and some of them are already making a big name in the global scenario. Marketing forms an important component in the success of any startup and you must follow budget marketing for startups to ensure that your marketing campaign stays economical and effective.

Startup marketing is quite a challenge as you have to get it done with limited resources be it in terms of money or manpower or other resources. You have to acknowledge the fact that just introducing great products and services in the market won’t do any good to your business, you need to get the message to your audience or target customers as well.

Ideally the marketing spend that you are having for your startup should not be fixed, instead it should be scalable so that you can assess its performance every now and then.

Best Low Cost Startup Ideas For UAE To Start With

UAE is a dream destination for many. This part of the world houses some of the most exotic houses, skyscrapers and boasts of a lavishing lifestyle. However, to make it big in UAE you need not necessarily launch big business for a start, even some low cost startup ideas for UAE will help you to get accustomed to the business environment.

The commercial capital of UAE is Dubai and it offers you access to more than 1.6 billion customers spread across various parts of the world. The fact that there are many free trade zones in Dubai and taxes are highly relaxed makes it even a better option to conduct business.

The government also supports the startup ideas and provides various assistance from financial to technical. Irrespective of the industry in which you are planning to start your business in you will be faced with a positive environment to conduct business.

Small Business Ideas for Villages

If you have small business ideas for villages then it’s a perfect time to execute them as they have got a lot of upsides. No doubt that the rural economy isn’t as attractive as urban economy is but opening a business in villages have lot of merits besides lower overheads and less investment.

The choice of business should depend a lot on the interest and lifestyle of that area. Also, its important to see the type of resources that are available in any particular village. From vegetable farming to cooperative milk dairies to transport providers there are plethora of small business ideas to choose from.

If you want your business to make big in the village then best is to do an assessment of the areas and investigate what service are not present or inadequate to cater to the needs of the people and then try to venture in the same business.

Low Cost Startup Ideas for Mumbai

One of the fastest growing economies in the world is India.There are many cities in this countries that boast of being a commercial hub and Mumbai is one of them. This commercial capital of the country provides a great platform to start a business and if you have low cost startup ideas for Mumbai you must execute it.

There is no dearth of startup ideas and if you want to start a business in Mumbai, its suggested that you start small. With as few as several thousands rupees you can start your very own business. There are many online as well as offline ventures that one can start.

Mumbai is a fast paced city and everyone is busy running around. If your startup idea can offer a mode of relaxation or entertainment for them, its bound to catch attention of the citizens and can turn your business into a profitable one within no time.

Best Low Cost Startup Ideas for South Africa

There is a great opportunity to start a business in South Africa simply because that this country has got a diverse cultural, social and economic society. Also, the business need not necessarily be big to start with even as even some good low cost startup ideas for South Africa can reap in good benefits.

As South Africa is home to a large number of expatriates, one can start a business that caters to the requirements of this sections. Besides, tourism related businesses is another great sector to start a startup in South Africa.

A wide range of startup ideas ranging from staff relocation advisors to data analysis service to city/tourists guides are suitable for this part of the world. Its not that these businesses are not present there but there is a still great scope of improvement in the existing services. These low cost startup ideas can change your fortune and credibility if you are able to execute them nicely.

Get Your Startup PR Under $100

One of the major components of success of any startup is its public relation or PR approach. Startups providing unique and quality products and services can get benefited from the PR in more ways than one.  Contrary to what many people believe, startup PR not just about publicity but also about credibility as well. Also, it’s not that expensive there are you can easily get startup PR under $100.

Nowadays, it’s not only about press coverage. In fact, merely building a public relation without backing it with quality service and product you will get nothing out of it. Also, the startup PR is using a more proactive approach unlike earlier days. 

In order to build a good relationship with your audience it’s advised to start small. Handling media is never easy and thus best is to take baby steps. Engaging in social media can be good and effective idea and can have a positive impact on your credibility and image in the market.

Small Business Ideas for Big Cities

Bigger cities implies bigger business opportunities as it houses a large population and the demand of products and services is much higher in metros as compared to smaller cities. Its not that to succeed in business in these cities you need to start a highly capital or labor intensive or a big business, you can do quite well even with small business ideas for big cities.

There are man such ideas that can make your business thrive and survive in the bigger towns. A person establishing a business in these places should try to deliver products and services that have become a necessity to the customers. Businesses like groceries, taxi providers, salons, daycare, laundry etc will do well as the demand for such services is ever growing with the increase in urban population.

However, its not that you just need to have an idea to make it big in business. The execution of the business plan and quality of service should be supreme as there is lot of competition in the market.

Generate B2B Leads With Ease

Generating business to business or B2B leads are no longer limited to telecalling or cold calling but involves plethora of other options too. Its true that there is no magic solution of creating B2B leads but there are certain B2B lead generation ideas that will go a long way in popularizing your business.

Networking forms a critical part in developing a B2B trade. Visiting conferences and trade shows is an essential step in this regard. This is the reason why businesses flock business trade shows held in various parts of the world frequently. Cold calling is another tried and tested method of establish more B2B leads, however with the popularity of social media, it is no more a primary mode of B2B lead generation.

Irrespective of the method that you are adopting to contact other businesses, you must ensure that you are able to showcase your product and services to them. The audience needs to be attracted towards the business be it through SMS’s, social media posts, live demos or mass mailers.