Nowadays,
it’s not only about press coverage. In fact, merely building a public relation
without backing it with quality service and product you will get nothing out of
it. Also, the startup PR is using a more proactive approach unlike earlier
days.
In
order to build a good relationship with your audience it’s advised to start
small. Handling media is never easy and thus best is to take baby steps.
Engaging in social media can be good and effective idea and can have a positive
impact on your credibility and image in the market.
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