Startup marketing is
quite a challenge as you have to get it done with limited resources be it in
terms of money or manpower or other resources. You have to acknowledge the fact
that just introducing great products and services in the market won’t do any
good to your business, you need to get the message to your audience or target customers
as well.
Ideally the marketing spend
that you are having for your startup should not be fixed, instead it should be scalable
so that you can assess its performance every now and then.
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