Content Marketing Editorial Calendar

A content marketing editorial calendar is a useful tool used by bloggers, businesses, publishers and many others to control the publication of the content across newspapers, blog, magazines and social media. There are many uses of the editorial calendar with the primary being to ensure regular appearance of the content to the targeted audience.

Editorial calendars provide an overall view to the marketer. Until recently the traditional print publishing used to maintain editorial calendars in hard copies, however since the focus shifted to internet and it becoming accessible to a large population the online content marketing editorial calendar find their major use.

These calendars can be used to define as well as control the process of creating the content and ensures that you pay the much needed focus to your posts and blogs.  You can also make notes, track changes and look at past performances of the various blogs and posts that have been devoid of your attention for some reason or the other. 

Keywords Research for SEO

Keyword research is an important part of online marketing. As Google and other search engines update their algorithms very frequently one thing that has been consistent for the marketers is the keywords research for SEO.

In simple words, keyword research is when the people use the keywords in order to find and research the actual terms. This research is very helpful in developing the correct content and marketing strategy. You need to follow proper steps to establish and execute a robust strategy that will help you to find out the right keywords for your business.

If you are blogger yourself then chances are high that you will know of the current hot topics or keywords already. However, if you are a novice in this field then you may follow the suit of the well reputed or successful entities in this regard. There are many automation tools that can be of great help and also at the same time can suggest steps that will boost your search engine rankings.

B2B Content Marketing and Sales Funnel

B2B content marketing and sales funnel is getting more and more relevant as many B2B companies are venturing in the field of content marketing. However, not all of them are adopting the right approach towards this as they fail to understand the basic concept underlining it. Perhaps the biggest challenge that B2B copy-writing face is the sales cycle and thus it needs to be studied carefully.

It is not hard to create quality content but knowledge holds the key. A business should be able to create posts, e-books, graphics, pictures and videos to provide value and entertainment to the customers in addition to providing information. In order to make a proper B2B content marketing strategy you have to know about your products, customers, stakeholders and sales. All these things that are mentioned are interlinked.

The sales funnel is further divided in top, mid and bottom funnel and as B2B businesses are getting more complex, it has become important to understand the working of these tunnels further.