Content Marketing Editorial Calendar

A content marketing editorial calendar is a useful tool used by bloggers, businesses, publishers and many others to control the publication of the content across newspapers, blog, magazines and social media. There are many uses of the editorial calendar with the primary being to ensure regular appearance of the content to the targeted audience.

Editorial calendars provide an overall view to the marketer. Until recently the traditional print publishing used to maintain editorial calendars in hard copies, however since the focus shifted to internet and it becoming accessible to a large population the online content marketing editorial calendar find their major use.

These calendars can be used to define as well as control the process of creating the content and ensures that you pay the much needed focus to your posts and blogs.  You can also make notes, track changes and look at past performances of the various blogs and posts that have been devoid of your attention for some reason or the other. 

Keywords Research for SEO

Keyword research is an important part of online marketing. As Google and other search engines update their algorithms very frequently one thing that has been consistent for the marketers is the keywords research for SEO.

In simple words, keyword research is when the people use the keywords in order to find and research the actual terms. This research is very helpful in developing the correct content and marketing strategy. You need to follow proper steps to establish and execute a robust strategy that will help you to find out the right keywords for your business.

If you are blogger yourself then chances are high that you will know of the current hot topics or keywords already. However, if you are a novice in this field then you may follow the suit of the well reputed or successful entities in this regard. There are many automation tools that can be of great help and also at the same time can suggest steps that will boost your search engine rankings.

B2B Content Marketing and Sales Funnel

B2B content marketing and sales funnel is getting more and more relevant as many B2B companies are venturing in the field of content marketing. However, not all of them are adopting the right approach towards this as they fail to understand the basic concept underlining it. Perhaps the biggest challenge that B2B copy-writing face is the sales cycle and thus it needs to be studied carefully.

It is not hard to create quality content but knowledge holds the key. A business should be able to create posts, e-books, graphics, pictures and videos to provide value and entertainment to the customers in addition to providing information. In order to make a proper B2B content marketing strategy you have to know about your products, customers, stakeholders and sales. All these things that are mentioned are interlinked.

The sales funnel is further divided in top, mid and bottom funnel and as B2B businesses are getting more complex, it has become important to understand the working of these tunnels further.

Top Low Cost Food Business Ideas

The low cost food business ideas are always in demand. As food is an essential consumable item there are many entrepreneurs who are venturing into food business. However, this business is not simply about preparing delicacies and providing it to customers but also about how to make food more safe, nutritious and healthy. Following are some best food businesses that can reap in great rewards if operated properly.

Opening a bakery is great business idea and is a proven profitable food business. Just choose a populated retail location and put all your infrastructure in place. If you have adequate knowledge about brewery then brewpub can be another interesting idea. If you want to go with the majority then buffet restaurant is the most opted business idea. People love to face choices especially when it comes to food.

Besides the low cost food business ideas mentioned above, candy making, coffee shop, catering service are some other brilliant food ideas that you can start your business in. 

B2B Video Marketing Best Practices

Video marketing is among the most popular forms of marketing as it engages to audience to a great extent. The video should be created keeping the customers as well as the prospects in mind. The video should be not only informative but also entertaining as well. Following are B2B video marketing best practices that you must adopt.

Product demonstration is a highly effective means of depicting key features and benefits of the products or the services.  Short video clips on “How Tos” is also quite common and effective in enhancing the customer experience. Another good video marketing practice is to take customer testimonials. Happy and satisfied customers can be the best spokesperson for your company.

The video created should be simple, short and should encourage discussion or participation with the customers. It should also initiate the call to action. The video should be so flashy that it overshadows the message of your company. You may try some special effects or animation to make it visually more appealing.

Writing a Business Plan Outline

A business plan determines the direction of any business and thus writing a business plan outline requires extreme care and precaution. Irrespective of whether you are writing a business plan for the first time or the tenth time, there are certain basics that you have to keep in mind always.

If you are experienced enough you can write the business plan for your organization yourself or may avail the services of a professional in this regard. The plan should be such that it should guide your business throughout the startup process. The dynamics and plans of the business should be well understood by one and all within your organization. It’s important to involve more people in drafting plans as it provides more ideas to your business.

While writing a business plan outline it’s important to not to go overboard. The plan should not be too elaborate, have fancy formatting or use difficult terms. Instead it should serve as a road map for a business.

Small Business Ideas for India

One of the best places to start your business is India simply because of the versatility and the market that it offers to various products and services. From ideas such as running a home canteen to offering food delivery to providing valet services there are plenty of small business ideas for India to choose from.

Opening a day care business require very low investment. With minimum infrastructure and facilities you may earn a handsome revenue through this business. As due to high population the demand for the mobile phone and gadgets is high in the country, so is the requirement of mobile repair services and thus opening a mobile repair business makes a lot of sense. Similarly, other business like BPOs, web development, bookkeeping, consultation and Art & Craft are some areas that suit the Indian business environment.

As various laws of the land applies to various kinds of business, its important that you take all the legal permissions and seek advice of consultants before rolling out your business ideas in India.